Our vocation for excellence goes back a long way

In 1927, the figures for our operations are already impressive: 840,000 daily communications operated by 2,897 employees in 1,505 exchanges and with a service involving one or more direct operator-subscriber relationships. Hard and complex work. With each call, the likelihood of obstacles getting in the way grew. But obstacles have always made us grow. Thus, in 1927, the Traffic Department relied on this maxim for its actions: "Although we believe that the service is generally satisfactory, we have made it our fundamental principle never to be satisfied with the results obtained, but always to strive for further improvement... We have set ourselves the goal of making the service more personal and more pleasant. When a subscriber encounters an obstacle of any kind, we try to serve his call better, with more special attention, and to let him know that we are particularly interested in his service". This department designated special limits within which calls had to be answered, with 51% of calls being answered within 5 seconds, and 71% within 10 seconds or less. Este departamento designó límites especiales dentro de los cuales debían ser contestadas las llamadas, consiguiéndose que el 51%, de las contestaciones se efectuasen en 5 segundos, y el 71% en 10 segundos o menos.

Standard Eléctrica's new cable factory in Santander

On 25 August, King Alfonso XIII presses the button to start up the new Standard Eléctrica factory in Maliaño, near Santander. The activity of this new telephone cable and cord factory, together with the purchase of the old networks and the completion of the extensive reconstruction and development programme, were the leverage that boosted the deployment of quality communications in Spain.

Encouraging figures, business is growing

Throughout 1927, the Company experienced enormous growth. New automatic installations were inaugurated in Zaragoza, Pamplona and Jerez de la Frontera. Interurban circuit lines continued to grow to 98213 km; the number of calls within Spain exceeded one million and by the end of the year there were 1,737 automatic exchanges serving 128,407 telephones.